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RRoble |
Naming Rights
Jun 17 2009, 4:33 PM EDT
The Giants and Jets will wait for the right partner and amount before selling the naming rights to their new $1.6 billion stadium in the NJ Meadowlands. Giants chief executive John Mara said Wed the teams have had recent negotiations with several companies. "I think it is more important to have the right deal, so if it means having to wait beyond the opening of the building, we'll do that," Mara said. "I don't think that will be the case. I think we will have something done before then. The teams were close to a deal last fall with Allianz that would have been worth an est $30 million annually. Negotiations, however, ended when it was announced that the German insurance Co. once had ties to the Nazis, a history that brought criticism from Jewish orgs, Holocaust survivors and football fans who said seeing the company's name on the stadium as a constant reminder of the Holocaust. The Giants on Wed announced a 15-yr agreement with Timex for the naming rights to their new training facility and corporate headquarters in the Meadowlands sports complex. Mara said that the teams have signed agreements for 3 of the stadium's 4 so-called "cornerstone partners." They will have exclusive naming rights to brand one of the four main entrances to the stadium. MetLife Inc., Verizon and Anheuser-Busch have agreed to be 3 of the cornerstone partners. Mara hopes to have a 4th before the end of the year. Mara said the new stadium hopes to have its 1st event in April, an NCAA lacrosse game (sweet!) The Giants have 1 yr left on their training camp deal at the Univ at Albany, N.Y. Mara said the team has not decided whether to return. The team might train at its new headquarters or split time between New Jersey and Albany, noting the 3 new grass fields at the New Jersey facility might not stand up if used for training camp.Any idea on which Corporation might step in as Sponsor? How about a Ga$oline company, Chinese firm or Google. 1 out of 1 found this valuable. Do you? |
arlingtonassasin |
1. RE: Naming Rights
Jun 21 2009, 8:38 PM EDT
I know its unrealistic, but I wish the days of corporately named stadiums would go away forever. Fenway, The Gardens, Camden Yards, The Forum, Mile High,.Lambeau Field ...so much better than Bank of America Stadium ,Edward Jones Dome ,FedEx Field etc. We're all on a slippery slope.....soon there will be pepsi logos on helmets and budwesier labels on jerseys. Its already happened in Europe. http://hockeyadventure.com/wp-content/themes/otherthemes/eurojersey.jpg 1 out of 1 found this valuable. Do you? |
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RRoble |
2. RE: Naming Rights
Nov 5 2009, 4:36 PM EST
Naming Rights update for the new NY Giants and Jets Stadium:http://history.giants.com/video/8031332/Johnson+Says+Stadium-Name+Rights+Harder+to+Sell+in+Slump%3A+Video 1 out of 1 found this valuable. Do you? |
Superstarzchef |
3. RE: Naming Rights
Nov 6 2009, 11:02 AM EST
| Post edited: Nov 6 2009, 11:03 AM EST
"I know its unrealistic, but I wish the days of corporately named stadiums would go away forever. Fenway, The Gardens, Camden Yards, The Forum, Mile High,.Lambeau Field ...so much better than Bank of America Stadium ,Edward Jones Dome ,FedEx Field etc.I wholeheartedly agree with arlingtonassasin...100%. Its disgraceful that we Honor a person with a contribution to a sport, then a few years later, abandon the ideas and values that we associated with that indidvidual for the "Naming Rights", which is really just some corporate tool to advertise themselves. Look what happened as arlinlington pointed out to those stadiums. Look what happened to The Hubert M. Humphrey Metrodome in Minny. That man was/did more for Minnesota then anyone ever would have/or will. What we we end up with? A conglomerate of stadiums that have names of companies that eventually will go broke? Higher service fees for the customers of those companies? For instance..FedEx? How much more do we pay to use their service, because they are tossing around money on stadiums instead of investing in their own company? Its the same on the tv stations, and on the College Bowl Level. The Tostitos Feista Bowl? On, and on it goes. Why can't the Giants then cough up the dough (aside from the intial investment) and name their half of the stadium the Wellington Mara Memorial Stadium? I guess in a few years Yankee Stadium won't be the house that Ruth built, nor the House that George built, but the New York City Taxpayer Funded Baseball Stadium for A Local Sports Franchise Named the Yankees. Let's get real. Stop the corporate bs, and I know most teams couldn't exist without their money, but enough is enough already. 1 out of 1 found this valuable. Do you? |
JeffreyFekete |
4. RE: Naming Rights aren't going away
Nov 7 2009, 6:58 PM EST
It's a small miracle that Steinbrenner's new house retained the purity of "Yankee Stadium". Naming rights are not going away. Please don't shoot the messenger, but I believe we are being softened up for the next logical step. One day the escalating costs of construction and player contracts will lead to the final inevitable sponsorship - the team name itself. Can you say PG&E Southern California Chargers, Apple New York Giants, Coca Cola Atlanta Falcons, or the BBC London Royals? Remember how annoyed you were when the swoosh or the Reebok logo first appeared on jerseys - now you don't notice it. Picture a helmet with Dallas Cowboy star on one side and a that of a Texas oil giant on the other. If NASCAR and pro soccer can do it, you bet your Kraft Green Bay Packer Cheesehead that the NFL is contemplating it. In my book, I've described the full circle traveled when Carrier Corporation put its name on Syracuse University's stadium in 1980 (I was a student there when it happened and many howled over the selling of a campus institution for $3 million dollars )... Enter the 21st century and the University of Phoenix (a huge corporately run school) pins its name for a quarter BILLION on the Arizona Cardinals new crib. Oddly enough, that deal was likely struck to make a university with no identifiable campus or heritage appear more credible in the minds of a national Sunday TV audience. A free fictional postscript to my non fiction book is set in 2039 and explores the evolution of how the game may look through the eyes of fans and media. You can check it out on the web site. Jeffrey Fekete Author Making The Big Game: Tales of an Accidental Spectator www.MakingTheBigGame.com Do you find this valuable? |
